Social Media Management

Complete social media setup and management: FaceBook, Twitter, Google+, YouTube, LinkedIn, SnapChat, Pinterest, Reddit, StumbleUpon, RSS feeds and more.


Twitter is a very fast paced channel. With its restriction of 140 characters per post, the platform is meant for short, quick and constant bursts of content. Users typically use Twitter as a source for staying updated
on news or events and we don’t see it as a heavily trafficked channel for many owners or property managers.

Web Development

The World Wide Web, or Internet, has evolved from early message board applications and forum user groups to the ubiquitous giant communications network that permeates every stratum of global business and society. Our experience in applications development and deployment dates back to those early early years, working in the early 1980s with microcomputers running at a clock speed of 3 MHz, two 5.25" floppy drives and 64K ram. Since 1993, we have been building applications for deployment on the internet using the latest tools and technology – from static web pages to database driven intranet applications to complete web portals serving our clients and their customers in a wide range of vertical markets.

Today, we are fortunate to be working with tools with computing power not dreamed of in those days, and provide services including domain registration, website hosting, responsive web design, content management, application programming interface and integration, professional search engine optimization and database deployment and management.

Do’s and Dont’s of Social

As you can see, there are lots of methods for using social media to promote your business and your reputation. But there are also some things NOT to do. Let’s touch on a few “do's and don’ts”.

DO show a personal side to your business. Share enough of your personal world to be human and fun, like office pets or team outings. DO create a new Twitter handle, and Instagram account for your work persona, and encourage your staff to do the same. Create a Facebook business page rather than using your personal page. DO keep conversations professional - Make sure you don’t flirt or argue, complain, brag or get too intimate with personal details or photos online. Remember that the entire world is watching these exchanges and will make assessments accordingly.

DON’T get too personal - Protect your privacy by keeping your work and home social media lives separate DON’T discuss politics - We all know political discussions can get nasty. Social media is full of politically charged discussions now more than ever, and it may be tempting to join in at times, but we suggest you steer clear and avoid offending customers needlessly.

DO be ethical and honest. Honesty—or dishonesty—will be quickly noticed in the social media environment.

If you’re online, you’re on the record—everything on the Internet is public and searchable. So:

  • DON’T share any confidential information
  • DON’T make promises that aren’t backed up
  • DON’T make claims you can’t support
  • DON’T slam vendors, tenants or the competition

DO keep your cool. There may be times when customers, residents or tenants want to interact negatively with you on social media, and you should be prepared.

Here are some things to be cautious of or avoid:

DON’T engage with trolls - Some people just want to complain and bait you into a fight. While it is important to engage initially to let them know you care about their opinion, continuing to engage may put you at risk of escalating the issue and attracting more attention. Follow our 3-Step plan for crisis management.

DO take responsibility. Did you screw up? If you make a mistake, admit it. Be upfront and be quick with a correction. If you modify an earlier post—just make it clear that you have done so.

9 Social Marketing Metrics That Actually Matter

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares. For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions.
Read more at Mashable...


Facebook is a great social media channel to showcase who you are—with more in-depth or longer content, videos and photos. It is the most popular social media channel, used by 79% of the world’s internet users, and the one where you are most likely to find owners and residents. People will often turn to Facebook to determine if a company is “legit.”
Facebook allows you to upload photos and videos, share insightful content or articles
and give updates on your business. These capabilities can help you to gain exposure to new prospects and establish a solid relationship with owners or prospective tenants. Facebook is also helpful for communicating with your existing customers or tenants. Whether it’s through comments or messages, it’s easier than ever to interact with your audience, providing you with the opportunity to build your reputation! Having a dedicated Facebook profile, separate from your personal account, is also a great way to drive traffic to your website. By posting blogs, listings or other links to your website, you grow the exposure of your business, and a business page will also allow reviews.

  • 1.86 Billion Active Users
  • 214 Million Active Monthly Users in the I.S.
  • Facebook Drives 25% of All Web Referral Traffic
  • 79% of Internet Users Use Facebook
  • 62% of Adults 60+ Are Now using FaceBook - a 14% increase over last year
  • The average user spends nearly 50 minutes a day on FaceBook
  • FaceBook posts with images see 2.3 times more engagement
  • 73% of people say they use FaceBook for professional purposes
  • Content consumption on FaceBook has increased by 57% in the past 2 years
  • 39% of marketers are adding video to their social media strategy within the next year


  • Try posting content at least 2-4 times per week. Types of posts could include a blog post, a news article or even a photo.
  • Posts with images tend to see much higher engagement because they are eye-catching so try to always include an image in your post.
  • Make sure the “About” section of your page is up to date and filled out.
  • Double check to make sure your phone number, website and address are correctly listed. This is imperative for when your audience is trying to contact you!


  • CTA Button - Facebook provides the option to have a customizable CTA (call-to-action) button at the top of your profile. Here you can link to your website and drive traffic back to your site.
  • FB Messenger - This tool has become a popular way for users to get in touch with businesses due to its simplicity. Your responsiveness over messenger reflects your customer service, so don’t ignore it! Try to respond to all messages within a few hours.
  • 360˚photos - The new feature allows you to view a photo from different angles as if you were physically there seeing what you are viewing. It’s very simple to do too! All you need to do is take a panoramic photo and upload it to your page.
  • Live video - Facebook Live is a more recent feature but has become wildly popular. Even other social media platforms are taking after the trend by adding their own take on it. The feature allows you to live record and share videos with your followers.


  • Run a contest to increase your engagement with your customers or tenants without a lot of effort. Perhaps a photo contest of the local area or a caption contest for a photo you post.
  • Link to your blog posts or third party articles.
  • Use Facebook as a blog, if you don’t have one, sharing stories or articles you’ve written.
  • Share listings for vacant properties.
  • Share upcoming events or community interest stories.
  • Publish handy information for common areas or emergencies.
  • Use the 360˚ photo feature to showcase vacant properties.


Facebook Ads let you boost posts and have them show on the newsfeeds of your own customizable audience based on location, age, gender, language, interests, and behavior. A little money here can go a long way and help get your name out there, but it also can get expensive. Most property management companies will not spend money for year-round promotions. They may, however, try putting spend behind a specific post in order to gain exposure and add followers or achieve a specific short-term goal. For example, you could advertise a post showing photos and details on a vacancy or new building. Short campaigns that you track closely are worth trying. If you see results, try more.



Instagram is the most visual platform, made for strictly sharing photos and videos. The platform has gained a lot of traction due to the rising trend of mobile-photography. It has also become a great marketing tool for businesses of all sizes. While a majority of users tend to follow businesses, the channel presents the perfect opportunity to put your creative skills to work and tell your brand’s story visually. So have fun with it and don’t be afraid to try new things!

  • 600 Million active monthly users
  • 78 Million active monthly users in the U.S.
  • 32% of internet users use Instagram
  • 59% of adults 18-29 use Instagram
  • 70.7% of brands are expected to be on Instagram in 2017
  • 75% of Instagram users take action – visit a website
  • 952 Million photos and videos are shared per day
  • 70% of Instagrammers follow a business on Instagram
  • 33% of marketers are joining Instagram within the next year


  • Hashtags are also popular on Instagram and can increase your exposure and engagement. Think of a hashtag to use for your own business and use it with all of your posts to help expose your profile. Encourage tenants to use your hashtags or use popular tags you see!
  • Take advantage of Instagram’s tagging features. This includes both the location and profile tagging. When showcasing properties, location tagging is a simple way to show their location.
  • When posting a photo of a resident or owner, give them a shout out by tagging their profile! It’s a great way to include them, plus everyone appreciates a moment in the spotlight!
  • If you are showing your vacant units - make sure your photos are great quality, tasteful and appealing! For tips on how to take great photos of your properties, check out our guide, Take Amazing Property Photos with Your Phone.


  • You don’t have to hire a professional photographer to have great photos. VSCO (iOS/Android) is a fun app that allows you to edit photos and apply filters.
  • Boomerang (iOS/Android) is a fun video app that loops short videos forward and backwards.
  • Layout (iOS/Android) is another photo editing app that allows you to create picture collages


  • Share behind-the-scenes photos of employees working on a specific project or volunteering for a local charity.
  • Share photos of properties, apartment amenities and community events.
  • Share photos of local destinations, dining, events and new stores and become a source for sharing all things local! Your local businesses will appreciate it!
  • Consider running photo contests to interact with your tenants and build community. Ideas include a cutest pet photo contest, holiday decorations or interior design. Create a hashtag and have your tenants use it to find entries!
  • Share photos of property events—from a summer pool party to bake-off—and show how much fun it is to live on your property.


Paid advertising is possible on Instagram, but not many property managers will run a year-round promotion. The opportunity is worth exploring when trying to fill vacant units and attract new tenants—particularly if you have many similar vacancies at once.


Pinterest is very popular in lifestyle blogging circles, and therefore a good platform to try to reach prospective tenants or those who influence them. Users will share “pins” or images linked to a website and pin them to their own personal boards on their profile. The site is where most go for ideas, inspiration or tips on decoration.


LinkedIn is more of a business and employment-oriented platform and for property managers is most useful for networking with owners or employees. If you’re looking to hire, you can list your open positions.