Twitter is a very fast paced channel. With its restriction of 140 characters per post, the platform is meant for short, quick and constant bursts of content. Users typically use Twitter as a source for staying updated
on news or events and we don’t see it as a heavily trafficked channel for many owners or property managers.
However, many tenants—especially millennials, do use the platform frequently. Some property managers will skip Twitter entirely. However, customers or tenants often consider Twitter a quick way of getting in contact with business, and it is a good way to cultivate relationships. A note of warning: if you use this channel, it is important that you are checking for notifications!
- 319 Million monthly active users worldwide
- 67 Million monthly active users in the U.S.
- 66% of active users have discovered a small business on Twitter
- 54% of Twitter users reported they had taken action after seeing a brand mentioned in tweets
- 85% of people say they feel more connected to a business after they follow them
- 77% of Twitter users feel more positive about a business when a tweet is responded to
- In the past two years, content consumption on Twitter has increased by 25%
- Tweets with images get 150% more retweets
TIPS FOR TWITTER
- Follow people. Many will follow you back.
- Try to schedule tweets for 2-3 times per day.
- Try testing out different times of the day to tweet. Typically the morning, lunchtime and afternoon are the times users are most active. To see exactly what times work best for your audience, try using ManageFlitter’s “Power post” feature.
- Use #hashtags. A hashtag is a word or phrase after a pound sign (#) and indicates a specific topic. Click on a hashtag in a post and it will show a live feed of the tweets using that word. Twitter provides lists of local trending hashtags. By including them in tweets, such as #ForRentNYC or #DallasRentals, you will get more exposure to your target audience. Be aware that spaces and punctuation will interrupt a hashtag.
- The more you tweet and use relevant hashtags, the faster you’ll grow your follower base!
- Include some type of image or GIF in your tweets. This will help them stand out in the sea of tweets.
- Make sure the content you are tweeting is relevant and provides value to your property management audience.
- Retweeting other users is another great way to gain exposure and build your reputation. Try to retweet others a few times per week.
- Small gestures such as a follow, retweet or like can go a long way when trying to grow your Twitter presence. If you find a Tweet interesting or funny, give it a like!
CONTENT IDEAS FOR TWITTER
- Promote your own content or industry news.
- Use Twitter to update your customers during emergency situations such as a fire or severe storm.
- Use tweets to promote your community events or send out reminders.
- Twitter polls are a fun way to engage your audience as well, and they are simple to create! For example, you could poll your tenants asking their advice on what type of community activities they would be interested in.
SPENDING MONEY ON TWITTER
Paid advertising is an option on Twitter, though we rarely see a use for property managers.